RetailRev, a mid-sized e-commerce company specializing in home and lifestyle products, faced stagnant online sales despite strong website traffic. Their marketing and sales efforts were disjointed, and campaign execution was delayed due to manual processes and a lack of integration across systems.
RetailRev partnered with Trilo to unify its marketing operations and automate sales-driven workflows. In just a few weeks, Trilo helped:
Utilized AI-driven analytics to segment customers based on purchasing behavior, allowing for targeted marketing strategies that boosted engagement by 50%.
Dynamic Content Personalization: Leveraged machine learning to create personalized content for emails and ads, leading to a 40% increase in click-through rates.
Inventory-Synced Ads: Promotional ads were synced with real-time inventory via Shopify, reducing ad spend waste and avoiding customer disappointment.
Dashboard Insights: A centralized dashboard tracked conversion rates, AOV, and ROAS across email, paid ads, and organic channels.
Implement A/B testing strategies to further optimize marketing campaigns based on customer feedback and behavior analytics, aiming for a 20% increase in overall engagement.
Expand AI capabilities to include predictive analytics for forecasting future buying trends, enhancing proactive marketing efforts.
Integrate social media insights into the dashboard for a comprehensive view of brand engagement and performance.
Find on Social Media
